Martina’s passion for LCA, Life Cycle Thinking and Sustainability started mid of the 1990s when she joined ifu Hamburg the Institute for Environmental IT (www.ifu.com). Today, ifu Hamburg is a member of the iPoint group and the ifu and the iPoint team work towards supporting a fully digital circular economy with their IT solutions. In 2015 Martina became a co-founder of the Forum for Sustainability through Life Cycle Innovation (FSLCI) and she’s been serving as the president of the board of directors since then. In this role she’s enabling the exchange within the Life Cycle Community and beyond to encourage innovation. Beginning of 2017, the FSLCI started the advocation partnership with  Reporting 3.0 and Martina is a participant of the Amsterdam Transformation Journey Program with the target to strengthen the partnership of the two NGOs by exploring the role the Life Cycle Community could and should play on the way to a green, open and inclusive economy.