Magdalena Matei, entrepreneur and consultant, involved in projects which facilitate the transition towards Open Green Inclusive Economy, current focus from Linear to Circular. Founded The Urban Tree Village – community of practice for Inclusive Circular Lifestyle. Experienced with Integrated Thinking and Reporting.

Main interest is non-financial value creation. Measuring and integrating non-financial value within the business as usual. The Scale of Significance is a tool which inspires to look further than the financial value creation and put intrinsic values at the heart of the organization.