Adrian de Groot Ruiz is Executive Director of the Impact Institute. Adrian is also the Co-Founder and director of True Price. Previously, he was Assistant Professor of Finance at Radboud University. Adrian is member of Worldconnectors and alumnus of the Global Shapers Amsterdam. He has co-founded the SDG Charter Foundation, a multi-stakeholder initiative to promote the SDGs in the Netherlands. For years, Adrian has been listed in the top of the “Sustainable Top 100″ , a list of Dutch professionals who are active in sustainability. He has published several articles in renowned academic economic journals and is a frequent public speaker.